As an avid outdoor enthusiast and admirer of Patagonia's brand, I created a project to develop a comprehensive brand icon set for use on their website. This set was designed to visualize the organization of media content and products, categorizing them by their respective outdoor recreational activities. Drawing inspiration from Patagonia's main logo and brand values, each icon can be used as a stand alone icon or arranged to form the full iconic Patagonia mountain range logo. Through this project, I aimed to enhance the user experience while reinforcing Patagonia's brand identity as an ambassador of outdoor exploration and conservation.